DAY 6 is committed to protecting and respecting your privacy when you submit your personal data to us on our website or events, including pop up stores. This section explains how we handle and use your personal information in connection with our website, social media and events and your rights in relation to it. Under data protection law, DAY 6 is the controller of this information. By visiting our website, you are accepting and consenting to the practices described in our privacy policy and terms & conditions.

Collecting information & contact

We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you.

DAY 6 will collect your information via Instagram, Facebook, the newsletter, the account sign-up page, competitions, events and information provided when you place an order. Information such as name, email address, credit card, and billing and shipping addresses, will be used by us to process your order, manage your account, complete deliveries, personalise your use of the website, and send you DAY 6 updates via our newsletter and text message. Such data is mandatory for us to be able to process your order.

Data we collect can depend on the individuals’ settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

If you subscribe to our newsletter via email and/or text, we will occasionally update you with product details, new arrivals, special offers, events and more. All subscribers have the option to opt-out of receiving communications by clicking the “unsubscribe” link in any email or text we have sent you.

You have complete control over how your personal data is used. If you would like us to delete or change your personal information or account details in any way, or if you have any questions about how your personal data is collected and used, please let us know by emailing and we will be sure to respond to you as soon as possible.

Security of your personal information

We want you to feel confident using our website, social platforms and attending our events. When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use, or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security. We will comply with laws applicable to us in respect of any data breach.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. If your personal information is no longer required, we will delete it or make it anonymous by removing all details that identify you.

In line with our policies, we will not disclose customer information to third parties except in cases where a service we provide requires such details (e.g., website transaction, deliveries and payment portals). Furthermore, we will not sell your name, address, e-mail address, credit card information or personal information to any third party (excluding partners that may have linked to our site) without your permission.

You always retain the right to withhold personal information from us, with the understanding that your experience of our website may be affected. We will not discriminate against you for exercising any of your rights over your personal information. If you do provide us with personal information you understand that we will collect, hold, use and disclose it in accordance with this privacy policy. You retain the right to request details of any personal information we hold about you.

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

If you wish to verify the details you have submitted to DAY 6 you may do so by contacting us at

Third party sites

Please be aware that any third parties that we partner with have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check these policies before you submit any personal data to their websites.

Use of Cookies

We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified.

Please refer to our Cookie Policy for more information.

Changes to This Policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here.